top of page

Peer-Reviewed Articles

  • Sumer Singh, Jyoti Kumar, P.V.M. Rao, (2018) "Environmental impact assessment framework for product packaging", Management of Environmental Quality: An International Journal, Vol. 29 Issue: 3, pp.499-515,

  • Arka Roy, Kabita Banerjee and Sumer Singh, " Unconscious Marketing and the Common Man as a Brand Ambassador," Proceedings of GLOGIFT 13 December 13-15, 2013 Department of Management Studies, IIT Delhi pp. 1027-1037

  • Roy, Arka., Bannerjee, Kabita., Singh, Sumer., (2014) “A study of the impact of the individualist versus collectivist dimension on ecommerce website design in the Indian context” Paper presented at SIDER ’14 Royal Institute of Technology, KTH, Stockholm, Sweden.

bottom of page